“Why not make enterprise B2B products look like Apple products? Grant and the Fathom team helped us do just that. We love working with them and continuously come back to get guidance on our UX.”

Moti Rafalin, vFunction CEO

The Challenge

vFunction wanted to create a platform to accelerate the journey to cloud-native technology through an AI-driven, architectural observability and automation platform.

When they first approached Fathom, they had inspired technology, but no user interface — which meant no usable product.

The Solution

Rubbing our hands with delight, we kicked off an intensive, Fathom-style MVP engagement to get vFunction out of a black box and into the hands of customers.

We guided a rapid product development cycle alongside a talented internal team. We created the brand identity, user experience and visual design, and collaborated with the internal team to cut elegant code for the MVP product.

The Outcome

We helped to enable the full creation of the vFunction platform in record time. Our work has allowed vFunction to gain the attention of companies like Red Hat, IBM and AWS.